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Vape juice, commonly referred to as e-Liquid, is the substance that is used to refill vape devices. These juices contain three main ingredients: vegetable glycerine, propylene glycol and flavourings. Nicotine can also be added but is optional and dependant on user preference.
Vape juice comes in four main forms: Shortfills, Regular 10mls, Nicotine Salts and Concentrates. Whilst the former is generally regarded as the default choice for vapers who enjoy a lower nicotine vape juice, Regular 10mls and Nicotine Salts both cater primarily for those looking to switch over from smoking due to their ability to contain high amounts of nicotine.
By default, short fills come as zero nicotine e-liquids and are not filled to the brim of the bottle – hence their names. This leaves just enough room for one or sometimes two nicotine shots (if required by the user). By adopting this approach, e-liquid manufacturers are able to lower their compliance costs by only testing the separate nicotine shot that they can then bundle into packages with all available flavours. Otherwise, if manufacturers pre-mixed their nicotine into all their flavours, they would be obliged to have all flavours tested as they would then all be 'nicotine-containing compounds' – which is what the compliance regulation seeks to regulate through testing.
By contrast, Regular 10mls do not require the addition of nicotine as these e-liquids come pre-mixed with nicotine. Because of this, the law requires all eliquids that are pre-mixed with nicotine to be limited to a maximum capacity of 10ml and a maximum nicotine concentration of 20mg. Whilst this generally results in a more expensive end product, it comes with the added benefit of a wide variety of nicotine strengths all the way up to 20mg. Achieving such a high strength is not possible with shortfills due to the nature of dilution when starting off with a 20mg nicotine shot.
Similar to Regular 10mls, Nicotine Salts are also required to be tested on a per strength and per flavour basis as they come pre-mixed with nicotine. This again generally leads to a higher cost per millilitre for nicotine salts. However, unlike Regular 10mls that utilise the freebase nicotine compound, nicotine salts are unique in their use of an additional salt molecule that is attached to the nicotine molecule. This chemical difference in the nicotine compound results in a much smoother and softer inhale with Nicotine Salt eliquids when compared directly with Regular 10mls or Shortfills that have been mixed with a freebase nicotine shot.
Unlike the above types of e-liquids, concentrates do not generally contain any VG whatsoever. This is because concentrates are a mixture of your desired flavour concentrates usually suspended in PG. It is then up to the user to use their own VG/PG mixture to bring the concentrates up to the desired VG/PG ratio. Whilst this may seem laborious, the intended purpose of concentrates is for hobbyists and more advanced vapers who tend to prefer lower resistance coils that use a lot of e-juice in a short space of time. For this type of vaping, concentrates are more cost effective.
Your choice of e-Liquid is highly dependent on your objective. If you have recently switched over from smoking a pack a day, we would generally recommend starting with either Nicotine Salts or Regular 10mls at a nicotine concentration of 15-20mg. Along with the best vape starter kit device, this should be a smooth transition and is most likely to satisfy your nicotine concentration.
If you are looking to lower your nicotine intake having already switched over from smoking, or if you were not a heavy smoker to begin with, we would recommend looking into shortfill e-Liquids that start off at 0mg and can be increased to 3mg or so